Fujifilm: The Second Foundation — How a Company Invented Its Way Out of Extinction
This case examines how Komori's Second Foundation strategy turned 80 years of film science into four monopoly-grade businesses.
Latest
The Excellence Trap: When Operational Perfection Meets Technological Disruption
Operational excellence may be replicable, strategic, and adaptive. Christensen asks the harder question: can it survive when disruption destroys the product category itself?
The Dilemma That Never Resolved: Christensen's Classic, Tested Against Thirty Years of Evidence
The Innovator's Dilemma is the most influential strategy book of the past three decades. It is also the most misunderstood, the most misapplied, and — in certain crucial respects — the most incomplete.
Intel Corporation: The $100 Billion Question — What Is Intel in 2026?
Intel is not a company that has lost its way. It is a company in the middle of redefining what it is — simultaneously an IDM, a contract foundry, and a national industrial asset.
Value-Based Pricing and the Good-Better-Best Model: A Roadmap to Hidden Profits
Most companies are leaving significant margin on the table — not because their products lack value, but because their pricing systems fail to capture it. This article explains the framework that closes the gap, and follows one team at AeroVision Systems as they apply it in the field.
The Paranoid and the Complacent: Andy Grove's Classic, Revisited in 2026
Andy Grove's "Only the Paranoid Survive" remains one of the most important strategy books ever written by a practising executive. Thirty years on, the framework is sharper than ever..
Costco Wholesale: The Coherent Strategy — How a Retailer Built Seven Mutually Reinforcing Moats
Costco built a powerful retail system by capping margins, paying employees well, charging membership fees, and avoiding ads. Each choice reinforces the others—creating durable competitive moats.
The Architecture of Great Work: Why Job Design Is the Most Underrated Source of Competitive Advantage
Most firms treat job design as HR administration. The companies in this article treat it as operational architecture: a system that determines whether employees build institutional knowledge and judgment—or cycle through roles too quickly to develop either.
Most Companies Don't Have a Strategy. They Have a List of Goals. Rumelt Explains the Difference.
Most Companies Don't Have a Strategy. They Have a List of Goals. Rumelt Explains the Difference.
Ford Motor Company: The Company That Invented the Modern World — and Must Now Reinvent Itself Again
One hundred and twenty years later, the company that invented mass production is facing a disruption that its founder's methods cannot solve.
The Anatomy of a Transformational Leader — What Separates the Builders from the Destroyers
"The instrument of leadership is the self," Warren Bennis wrote, "and mastery of the art of leadership comes from mastery of the self."This article examines six leaders through the lens of eight research frameworks.
The Leader Who Saved Ford — and the Playbook Every Executive Should Know
Bryce Hoffman's "American Icon" is not a business hagiography. It is a precise, reported account of how one outsider changed a culture that insiders had tried and failed to change for decades — and in doing so, saved a 103-year-old company from the bankruptcy that every expert said was inevitable.
Company
What Happened to Boeing? The Rise, the Fall, and the Long Way Back
Boeing’s crisis did not begin with the 737 MAX crashes. By the time losses reached $11.8 billion in 2024, the company’s deeper strategic weaknesses had been developing for more than twenty years.
Strategy
The World's Least Profitable Industry — and Why Airlines Keep Flying
The lesson for any executive reading this article is not that airlines are a bad business. The lesson is that bad strategy in a thin-margin industry produces results that are immediately visible, financially catastrophic, and extremely difficult to reverse.
Book Review
The Duopoly That Built the Modern World — and What Happened When One Half Forgot Why It Existed
Boeing Versus Airbus appeared when Boeing seemed to be winning: the 787 Dreamliner was ascendant while the A380 struggled with delays and production chaos. Yet John Newhouse unknowingly documented many of the strategic and cultural weaknesses that would later define Boeing’s crisis.
Company
Apple: The Greatest Business Ever Built — and the Open Questions That Could Unravel It
Apple generated $416 billion in 2025, earned record margins, and crossed $100 billion in Services revenue. Yet beneath the numbers lie unresolved questions...