What Survives: The Seven Factors of Corporate Longevity
Corporate longevity is the exception, not the rule. The median publicly traded US company lasts only about a decade, and size offers no protection.
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Starbucks and the Aristocracy Trap: Too Big to Smell the Coffee?
Between 2023 and 2025, Starbucks' operating income fell by 51%. China market share collapsed from over 40% to 14%. Six consecutive quarters of US same-store sales declined. This is not a story about bad execution.
Two Empires, One Lesson
Joël Glenn Brenner's The Emperors of Chocolate remains the only narrative business journalism of the American confectionery industry written from the inside...
Fujifilm: The Second Foundation — How a Company Invented Its Way Out of Extinction
This case examines how Komori's Second Foundation strategy turned 80 years of film science into four monopoly-grade businesses.
The Excellence Trap: When Operational Perfection Meets Technological Disruption
Operational excellence may be replicable, strategic, and adaptive. Christensen asks the harder question: can it survive when disruption destroys the product category itself?