Company
Ferrari’s first electric car was mocked on launch day and sold out within weeks. Now Benedetto Vigna must decide how many to build, and whose demand “one car less” is meant to measure.
Company
The business that almost destroyed Corning in 2001 is now its largest again. What saved it was not research spending, which it cut by 45%, but where it moved the scientists.
Company
He chose the freewheel—not the frame, wheel or saddle—the hardest component to manufacture well. The logic was simple: the most difficult part gives you the right to make everything around it. Quality, price and service became the founding creed.
Company
For seventy-five years, Toyota's operating system has been studied, copied, and celebrated, yet never truly replicated. Today, certification scandals, a ¥6 trillion buyout, China's rapid rise, and new leadership test whether Toyota can carry that system into electrification and the next generation.
Company
Between 2023 and 2025, Starbucks' operating income fell by 51%. China market share collapsed from over 40% to 14%. Six consecutive quarters of US same-store sales declined. This is not a story about bad execution.
Company
This case examines how Komori's Second Foundation strategy turned 80 years of film science into four monopoly-grade businesses.
Company
Intel is not a company that has lost its way. It is a company in the middle of redefining what it is — simultaneously an IDM, a contract foundry, and a national industrial asset.
Company
Costco built a powerful retail system by capping margins, paying employees well, charging membership fees, and avoiding ads. Each choice reinforces the others—creating durable competitive moats.
Company
One hundred and twenty years later, the company that invented mass production is facing a disruption that its founder's methods cannot solve.
Company
Boeing’s crisis did not begin with the 737 MAX crashes. By the time losses reached $11.8 billion in 2024, the company’s deeper strategic weaknesses had been developing for more than twenty years.
Company
Apple generated $416 billion in 2025, earned record margins, and crossed $100 billion in Services revenue. Yet beneath the numbers lie unresolved questions...