Two Empires, One Lesson
Joël Glenn Brenner's The Emperors of Chocolate remains the only narrative business journalism of the American confectionery industry written from the inside...
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Starbucks and the Aristocracy Trap: Too Big to Smell the Coffee?
Between 2023 and 2025, Starbucks' operating income fell by 51%. China market share collapsed from over 40% to 14%. Six consecutive quarters of US same-store sales declined. This is not a story about bad execution.
What Survives: The Seven Factors of Corporate Longevity
Corporate longevity is the exception, not the rule. The median publicly traded US company lasts only about a decade, and size offers no protection.
Fujifilm: The Second Foundation — How a Company Invented Its Way Out of Extinction
This case examines how Komori's Second Foundation strategy turned 80 years of film science into four monopoly-grade businesses.
The Excellence Trap: When Operational Perfection Meets Technological Disruption
Operational excellence may be replicable, strategic, and adaptive. Christensen asks the harder question: can it survive when disruption destroys the product category itself?